Adweek calls this ad nearly perfect. I would agree it's very very good. Until close to the end, when Mr Aiken goes after his opponent. He does it in soothing tones but what he says is nothing short of ferocious (some might even say vicious). I don't believe this is necessary and I don't believe that changing one congressperson for another will, it itself, change whipped votes and other systemic problems. I would be very surprised if Mr Aiken gets elected, he could do anything different than the person he criticizes - unless he can be part of the movement for systemic changes.